Course Category Number Course Name

Title

00006708

Local Code

TALM21

Course Name

Maximising the Benefits of your Frequent Flyer Programme

Duration

4

Duration Type

Day(s)

Start Date

co_startrq

No

Tuition

0.00

Tuition Currency

USD

Remarks 1

For dates, prices and location please call us at +1 514 390 6840 or visit our Web site at: www.iata.org/training



You may register on-line for this course at www.iataonline.com

*Also available as in-company training.

Remarks 2

co_cnsatm

No

co_stpcont

No

End Date

2004-10-04T04:00:00Z

Objectives

- Maximise the loyalty opportunities

- Achieve measurable bottom-line improvements

- Find out how to segment your market to increase market share and profitability

- Learn how to measure and communicate results with greater precision

- Maximise the benefits of airline and non-airline partnerships

Prerequisite

Who should attend:

- Marketing managers who are fully or partially responsible for their airline's FFP

- Loyalty programme officers and administrators

- Product development managers

- Marketing or finance managers who have a less direct responsibility for their airline's FFP

- Sales executives
Created at 05/07/2012 11:51 AM by Hassan, Souhdi
Last modified at 05/07/2012 1:06 PM by Hassan, Souhdi