Course Category Number Course Name

Title

00007863

Local Code

TAPG

Course Name

Airport Marketing

Duration

5

Duration Type

Day(s)

Start Date

co_startrq

No

Tuition

0.00

Tuition Currency

USD

Remarks 1

For dates, prices and location please call us at +1 514 390 6840 or visit our Web site at: www.iata.org/training



You may register on-line for this course at www.iataonline.com

*Also available as in-company training.

Remarks 2

co_cnsatm

No

co_stpcont

No

End Date

2004-10-04T04:00:00Z

Objectives

- Learn how to effectively market your airport to various users and clients

- Identify and explore market research tools

- Design a marketing mix

- Challenge your understanding of the Marketing function to go beyond the traditional "4 Ps"

- Review success stories from around the world

- Prepare an airport marketing plan with your team

Prerequisite

Who Should Attend:

- Airport and aviation industry managers linked to the marketing and commercial functions

- Global airport operators

- Consultants, marketing agencies, customer-research firms, banking and financial institutions whose clientele includes airports or airlines

- Civil aviation authorities thinking of commercialising their operations
Created at 05/07/2012 11:52 AM by Hassan, Souhdi
Last modified at 05/07/2012 1:07 PM by Hassan, Souhdi